Online Media / Blog Tour Management
Should You Have a Online Media / Blog Tour for Your Latest Book?
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Do you have a book that you'd like to promote using the Internet? |
Upcoming Online Media / Blog Tours
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Would you like to reach around the world to promote your book without
leaving the comfort of your home? |
WANTED:
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Would you like to reach audiences online that may not know about you, your message or your book? |
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Would you like to strengthen your name, book recognition, and ranking with Internet search engines--making it easier for people to find you and your book? |
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If you answered "Yes!" to any of the above questions, It's time for you to consider doing a Online Media / Blog Tour! |
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Limited openings for Online Media / Blog Tour management by Karen Power
Karen Power has successfully coordinated and managed Online Media / Blog Tours for authors with great results -- book sales, new opportunities, e-zine/newsletter subscriptions, and insight and tips to help maximize the efforts of your Online Media / Blog Tour...and more for the Author.
"The 'Blogosphere' is an untapped gold mine insofar as reaching a broad base of readers with current events and relevant topics of interest. Being able to share my recent book release with blog readers all around the country was made possible by Karen Power's Online Media / Blog Tour management skills. I couldn't have done it without her expertise and commitment. I wouldn't hesitate to hire Karen again!" ~ Allison Bottke, Author/Speaker |
What is a Online Media / Blog Tour?
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Many are associated with online newsletters or e-zines. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. As of September 2008, blog search engine Technorati was tracking more than 112 million blogs. That means on any given day there are millions of blog owners who must post fresh and original content on their blog or in their online newsletter.
An Online Media / Blog Tour is an opportunity for blog owners to host special guests on their blog. This hosting can be carried out in various ways from posting an interview in Q&A style, an article, or writing a a guest journal entry for the appointed day. Some special guests are asked to respond to reader comments, and others appear in live chat rooms associated with the particular blog. An organized Online Media / Blog Tour also allows readers to travel from one blog to another with the special guest. When combined with the release of a new book or product, an Online Media / Blog Tour can introduce an author to countless readers around the world.
Having successfully coordinated many Online Media / Blog Tours, Karen has connections with blog owners who are ready, willing and able to host a day of your Online Media / Blog Tour. She will also conduct research to find other blogs that meet your topic's specific audience. With contacts already in place, Karen can successfully fill your blog itinerary while you work on the things you do best.
Karen often asks authors this question, "Why spend your limited and valuable time starting from scratch and trying to figuring out who to contact, when to contact them, and how to actually coordinate a successful blog...when there is someone who is experienced and who has the resources to make this as simple as possible for you? Maximize your time doing other things to promote your book--the activities and tasks that only you can do." Let Karen coordinate your Online Media / Blog Tour!
As your Online Media / Blog Tour Coordinator, Karen will do the following:
1. Provide timeline of Online Media / Blog Tour activities along with itinerary of blog stops
2. Contact her existing blog owner base to host a specific day of the Online Media / Blog Tour
3. Research additional blogs for appropriateness to include on Online Media / Blog Tour (may also include internet radio, pod casts, e-zines, or online magazines)
4. Coordinate the development of an email to invite hosts to participate in Online Media / Blog Tour
5. Send out Online Media / Blog Tour invitation via to hosts
6. Coordinate with hosts to setup dates for the Online Media / Blog Tour
7. Develop Online Media / Blog Tour Itinerary
8. Create online itinerary for the Author to link directly to their web site for additional promotion opportunities
9. Coordinate with Author to mail the book to hosts (books are mailed by the Author at their expense -- see below)
10. Coordinate with the Author a list of questions and answers, or articles, from which the hosts to choose to post on their hosting day (see below)
11. Coordinate with hosts which Q&A, article or other information they will be posting
12. Follow the Online Media / Blog Tour to ensure all posts are done on the requested days of the Online Media / Blog Tour
13. Provide Online Media / Blog Tour information to Author
14. Act as liaison, as needed, between hosts and Author during the Online Media / Blog Tour
What Does the Author Do?
1. Creates a set of questions and answers (often the Author already has this created due to previous media interviews), or provides 2-3 articles (Author may already have and can repurpose for the Online Media / Blog Tour), that Karen coordinates with the blog owners to choose from as appropriate for their audience. Author also writes a brief opening and closing statement to use with the questions or articles (includes the Author's web site address).
2. Sends the email invitation to their contacts, publisher, etc.
3. Mails each host a copy of the book, or other product, to use as a giveaway for drawings (Note: host may choose to keep this for their own use.)
4. Visits each blog during the tour and post a comment(s) as appropriate to readers' comments. (Optional)
5. Mails thank you cards, or coordinates with Karen to send a thank you email, to each host after the tour.
NOTE: We cannot guarantee a certain number of hosts on your tour, however, we strive to get at least one host per day of the tour -- multiple hosts if the Author is willing as requests are made.We cannot guarantee the results. Response and results depend on the name recognition of the Author, the topic of the book as it applies to a general audience, and the strength of the Author's web site once Online Media / Blog Tour visitors click on the provided link(s) and visit the Author's web site. Results range from subscribers to email list, product sales, new clients for other services, etc. The main goal of an Online Media / Blog Tour is to get your name and message out to audiences who wouldn't otherwise know you or your book.
"The Online Media / Blog Tour was a blast. Karen's efforts far exceeded my expectations, including bringing me not only book sales but also the bonus of new coaching clients, earning me more than three times the price of the Online Media / Blog Tour! Thanks Karen!" ~ Victorya Michaels Rogers, Author/Speaker |
Online Media / Blog Tour Reservations & Rates
Act now to reserve your Online Media / Blog Tour days for 2009!
Typically the Online Media / Blog Tour activity starts 60-90 days before the first Online Media / Blog Tour post, followed by the 15-30 days of the actual Online Media / Blog Tour. Due to the length of commitment (total 75-120 days) that Karen makes to the Author to help promote their book, a limited number of Online Media / Blog Tours will be scheduled each year.
Payment for Services: Half of the Online Media / Blog Tour fee is the deposit, payable up front to secure your Online Media / Blog Tour dates. The remaining half of the fee is payable no later than the last day of the Online Media / Blog Tour.
NOTE: Please check with your Publisher, as they may pay for all or part of the Online Media / Blog Tour fee as part of their promotional budget for your book.
For terms, rates or to reserve your Online Media / Blog Tour dates: Contact by email |
Upcoming Online Media / Blog Tours
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November 10-23, 2008 Authors: Cheri Heath Fuller and Sandra P. Aldrich Online Media / Blog Tour Intinerary & Information - CLICK HERE |
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December 1-14, 2008 Author: Gail Showalter Online Media / Blog Tour Itinerary & Information - CLICK HERE |
WANTED:
Online Media / Blog Tour Hosts
Blogs, Pod casts, Web Sites, Internet Radio
Past Online Media / Blog Tours
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Author: Marcia Ramsland, The Organizing Pro Click here for Online Media / Blog Tour Itinerary "Wow, thanks for sharing Marcia. I learned a thing or two and also appreciated how “organized” your interview was." ~ B.N. |
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Author: Margaret Iuculano "Wow, she's been through a lot. It made me cry." ~ L.H. "Thank you for the opportunity to review it - it was a really good book." ~ J. R.
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Author: Allison Bottke “I would love to be involved in Allison’s blog tour!” ~ C.S. “As a women's envisionary, working with mainly Boomer women, I think that this topic might be of great interest to my newsletter readers.” ~ G.P. “I'd like to join the tour for this book. I have a lot of online friends who have adult children with major issues and they need to know about this book.” ~ M.S. |
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Author: Roberta Simpson "I just received the book in the mail! It is beautiful and I could not put it down. I am so excited to host this blog tour for Roberta Simpson! I want to get a copy for my own Mom who all her grandchildren call Nana. Thanks so much for this awesome opportunity. I never realized how much I would love this book until I saw it and opened its pages." ~ V G. |
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Author: Victorya Michaels Rogers "I must admit, this was the easiest tour I've been on so far! Thanks for using me for the promotion...hoping it helps get the word out!" ~ D.P. |
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